Imagine you are going to pitch your advertising concept to our client. You have got to persuade them that they want to employ you as person that will produce their new advertising campaign. Prepare a PowerPoint presentation that comprehensively conveys all the information a client would need to ensure they can make an informed decission. You will present your pitch to the rest of the class. Include:
Details of the product
Information about the target audience
Evidence of market research
Advert proposal
Storyboard
How the advert targets the right audience
How the advert will attract new buyers
When you think the advert should be show (time of day, by a particular programme, potential sponser)
(Provisional) Production Requirements (Handout from task 3)
(Provisional) Timescale
We are going to create a pitch for the most well known energy drink in this markets day and age, Lucozade sport. Their are many different flavours that are available from any local shops. The flavours that are available are caribbean burst, orange, elite orange, orange lite,lemon and lime lite, and raspberry. Their are normal flavours and lite flavours that are available for people to buy in a shop. The ingredients that are in these drinks are water, glucose syrup, citric acid, acidity regulators (sodium citrate, calcium carbonate), flavouring, preservatives (potassium sorbate), sweeteners (aspartame, acosulfame K), stabiliser (acacia gum), vitamins (niacin, panthenic acid, B6, B12). These ingredients are all the same in the normal and the lite drinks.
The target audience that we will be presenting this to is teenagers and young adults. We will use our advert to appeal to both of these age groups as teenagers and young adults would be more active and energetic then older people, they would also be more likely to drink Lucozade sport when exercising. The advert will attract this particular audience as the way that the advert is being presented will appeal to people that are sporty and to people of different age groups who may use the product.
This evidence is showing that there us a range of men to women that we will be targeting our advertisement to.
This information shows that there is a range of different ages that the advert will be applied to and that this products appeals to both young and older people.
This advert will bring in new buyers as it is different from all of the other adverts that the company have produced, this is because it will appeal more to women using this advert as it contains women. But it will also appeal to men as they will find the people in this advert attractive and this will encourage them to buy this drink. It will also appeal to many people of different age groups as they will see the other people in this advertisement that are different ages and if it works for the people in the advert then buyers will think that it will work for them.
This advertisement can be shown throughout the course of the day but i think that it should be shown in the morning time due to the fact that the people the advert is trageted at will either be at work all school throughout the day and will not have time to watch it during the daytime.
The will need lots of different equipment and props for our production. The things that we need are a camera, tripod, dolly, actor and actresses, to hire out the dance hall and to buy the drink. The total price of this will come to around about £200. It will take about 3 days to produce our advertisement and a day to do some rough cut editing.
This is my pitch about the details of our product and how we are planning to sell the product, and how this will appeal to our target audience.
