- What happens in the advert?
- The form of the advert
- The style of the advert
- What shot types and camera movements it uses?
- What type of sound/music it uses?
- What makes it memorable?
- How it makes the product appealing
- Why it is suitable for the audience it is targeting
- Is there anything in the advert that doesn't seem appropriate?
This advert is a Lucozade advert and begins by showing a girl on roller skates dancing, Throughout it demonstrates that this drink gives people energy as it shows a group of boys skateboarding. The form of this advert is a stand alone advert as it is the only one of its kind and it could also be a celebrity advert as the song that is played in this advert is very famous. This would make someone want to buy this drink as it will be able to keep them fit and give them more energy. The style of this advert is a that it is a part of a series of adverts produced by a large brand. There are many different shots in this advertisement, these include a close up that is shown in the beginning of this advert to show the roller-skates of the women that the advert is focused on. Another shot in this advert is long shots these are used in this advert to show the skateboarders and the two girls roller-skating together. They also use cuts in this adverts to move quickly between the roller-skaters and the skateboarders. The type of music that is used in this advert is energetic and shows that the drink is used to give people energy. This also have the music of a famous DJ in the background. This advert is memorable as it uses women and men to display the fact that the drink gives them energy and it is memorable as it has a famous song in the background. This product is made appealing as it shows that people get a lot of energy from the drink. This drink is suitable for the target audience as it shows that it is good for men and women and it shows that it gives people energy so that they will exercise more from drinking this. This advert seems appropriate as it is showing that the drinks gives people energy and that is what the drink aspires to do.
This is a Powerade advert that shows a famous football start 'Wayne Rooney' playing a match against himself, one of them had drunk the drink while the other did not. This form of this advert is talking heads as this advert in particular has someone famous in the whole of the advert, this will make people who are fans of wayne Rooney want to buy this drink. The style of this advert is a famous faces advert as it shows a famous star that everyone would have seen if not heard about. Some of the shots that have been used in this advert are shots such as them using a long shot right at the beginning of the advert to show two people but not enough to show who the two people are, they then use close ups to show that both people are really the same person and that they are about to become very competitive towards one another. In this advert the music starts off very slight but as the person drinks the drink the music becomes more upbeat to show that the drink had given them the energy they needed to win. This is memorable as it is impossible for something like this to happen in real life, and it has a famous sporting star in it. This makes the product appealing to men as they all mainly watch football and if they are a fan of this sporting star then they would drink this to be more like him. This product is appealing as if a footballer is drinking it then people know that it works for them so will buy the product. This is not a suitable advert as it is targeted at men and not at both genders and it is slightly sexist, due the fact that it only shows a man throughout the advert. This advert does not seem appropriate as any sporting star could drink this, and they did not have to use this one particular person as a demonstration of someone famous that drinks this.
This is an oasis advert where a giant rubber duck is travelling through a city and looks in the window of a building at two woman as the duck looks in at them. The form of this advert is surrealism a person would not normally see a giant rubber duck, this will make people interested in buying this drink. The style of this advert is a shock advert as this is something that a person would generally not see if you looked outside of a window. some of the shot that are in this advert are used to show the fear of the people in the advert. They use a close up shot of the ducks head in this video to show that the rubberduckzilla is angry at the parents of the two girls. Another shot that they use in this advert is a long shot to show that they are in another country as they show a shot of the city in this part, they also use a eye-line match shot to show that the two girls are looking out of the window and see the rubberduckzilla. The sounds used in this advert is a large siren to show that the city they are in is under attack, but at the end they use childish music to show the enjoyment of the two girls. This advert is memorable as there is no such thing as a giant rubber duck that takes over. This makes the product appealing because it provides humour for the viewer. This advert is suitable for the target audience as it shows that it contains water and is a healthy alternative to other drinks for young people. This advert is not appropriate as it has nothing to do with the drink itself.
This is the powerade advert that has a famous athlete in it showing her training methods and what the drink does for the person to help them train. The form of this advert is a talking heads advert as it has Jessica Ennis in it she is a really famous athlete and many people would buy this if they think it is good enough to help her train, this is also a realistic advert as it show her in her normal everyday life. The style of this advert is a famous face advert as it shows this a star that uses this drink as a big part of her life when she trains. The shots that are used in this advert are common shots that are used in a lot of adverts, some of these including close ups. Close ups are used a lot in this advert The close up in this advert to show a point of Jessica Ennis using this drink as a way of getting her ready for a race, they also use a close up as a way of advertising the drink as there is a clip of the person drinking the powerade before anybody knows who it is. They use sounds such as applauses and a gun fire sound to show the start of the race and what affect the drink has on her. This is memorable as it has a famous sporting star in it. This advert is appealing as it has a famous athlete in it and if someone was to see this then they may want to buy this to be like them. This advert is suitable for its target audience as it shows that if someone is a fan of the athlete they will drink it and that it is healthy enough for this person in there training routine. This advert is appropriate as many people either male or female like this star and it shows that famous sporting stars drink this.
This advert is the relentless energy drink advert that uses celebrity rapper professor green to show that this energy drink gives everyone a large amount of energy and shows a couple of people who drink this and what it does for them. The form of this advert is a talking heads advert as professor green is a very famous rapper, this will make people who are fans of his want to buy this drink. The style of this advert is a famous faces advert as it has a famous person in it that everyone would recognise even if they did not know who he was. The shots that are used in this advert vary. In this advert they use a close up shot as a way of showing the famous face that is in this advert quite a few times as at the beginning it is not very clear from the first close up. They use long shots to show some people and show what they are doing, they also use is to show professor green at the end singing. They also se the 180 degree rule as a way of showing the back of a a person and then rotating round to look at the persons face. They have the music of the star in the advert playing. It is memorable as it has a famous star in and show all of these people who this drink has effected. This is appealing as it has a lot of famous music in it and a famous star, this would appeal to people who are fans of this star. This advert is suitable for the target audience as it is aimed as fans of professor green and if he drinks this then they will as well and it will appeal to any gender. This is not appropriate as the star has nothing to do with the drink just that it gives people energy and people who go to there concerts will drink it to get energy. Although the star may drink this himself.
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