Part 4
Our chosen product for the advert we are going to produce is Lucozade Sport.
Focus Group Questions;
1) What do you like about our chosen product?
The people we asked felt that the drink was refreshing, had attractive packaging and energy boosting.
2) What do you not like about our chosen product?
The people that paticipated in our focus group felt that the drink had to high of a price and that the bottle shape was strange.
3) What is your favourite flavour?
The people in the focus group like the flavours orange and lemon & lime.
4) Why do you buy this product?
These people buy this product because it gives them energy and they enjoy the taste of it.
5) What would make you buy this product? (Not including price)
These people said that they would buy this product when going to the gym or if they needed energy.
6) (Show Advert, David Cheung in ITV Sports drink Advert 2013) What do you like about this advert?
They like this advert as it shows the technical sides to the drink, the statistics and facts and they give different statements that are different to oter adverts.
7) What do you not like about this advert?
The people in the focus group found this out to be sexist as it does not use any women or people of different sizes and ranges of people.
8) How can we improve on selling Lucozade Sport?
They would improve this by adding more facts, and changing it so that it does not actually associate with sport, they would also improve it so that it is not fun or boring.
9) If you have a choice, what flavour would you create?
Some of the suggestions towards the different flavours of drink were be mango, apple and others.
10) Personally, do you think that Lucozade Sport gives YOU energy?
Some people felt that this did not provide them with any energy were as others felt that it was to a cretain extent as it boosts there energy.
In conclusions the group felt that the drink did not really provide energy but was good as it was an alternative to drinking water and there were many different flavours, they also enjoy the fact that this drink it good for people who work out. They also enjoy the fact that it can be drunk by anyone who like the taste or just does some exercise.
Our focus group identified that all of the previous advertisements made about this specific product was focused on the masculine side of the product and, that the product has been focused on men throughout the rest of their productions as people feel that men are more sporty than women. We also found that people would prefer it if their was more of a range of different flavours that were produced by the company.
As with the previous post, now explain how these findings have influenced your decision making (with regard to your idea). E.g. The focus group identified that a lot of the advertisements were very masculine, therefore we have decided to create an advertisement that...
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