Forms of television advertising

Welcome to 'An introduction to advertising'. This is a blog that is designed to give people all the information that they need to know to be able to be successful in the world of advertising. These details will provide you with the details of:

• Different formats of advertising

• Different purposes of advertising

• Examples of effective/ineffective advertising campaigns

• Examples of controversial advertising campaigns

• Different styles of television advertisements

• How television adverts are researched and designed

• How television adverts are produced

• Common Codes and Conventions

• How advertising is regulated.

In a realistic advert they will use things that happen in everyday life to show the affects of something within an advertisement. They will try and make the advert look as simple as possible. An example of a realistic advert is the 'fairy liquid' advert as it shows the audience that fairy liquid lasts a long time and you hardly ever have to buy it. Also as it is a realistic advert it will make the audience believe that it is true what they are saying in the advert. A disadvantage to this advert would be that they only show that it lasts a while they do not show if it is a good product or not. The advert was effective because it had a clear goal of selling the product as it demonstrated that this product has been around for a long time and is long lasting. 

An anti-realistic advertisement will try to make the advert as strange as possible as they are trying to make the advertisement appeal and interest all of the audience. This will make the advertisement memorable. An example of a anti-realistic advert is the 'rubberduckzilla' advert as its is not something that would really happen, but doing this makes the audience interested in the product as it is advertised in a strange way. The negative thing about this advert is that it would not actually happen and that it is showing force advertisement when it shows the giant duck. The actual product in this advert was only highlighted once and was weighed down by the story of the advert. 

In an animated advertisement they are able to do much more than what realistic advertisements are able to do as they use there editing skills as a way of making the advertisement memorable. An animated advert is the 'Flora' advert as it shows that it is suitable for children to use and it is interesting for children to watch as it is a animation. This is also an advert that would stick into the back of your mind. A negative thing about this advert is that it displays a joke that children would not understand due to the fact that it is aimed at adults and is a very impersonal joke to use, it is also adult humour. The product appealed to the target audience as it demonstrated that the product was easy for children to use, but also did not as some parents may have found it inappropriate for children to watch. 

In a documentary advertisement they will use facts and figures, this will appeal to there target audience as they will want to know some information. An example of s documentary advert is the 'Calgon' advert as it shows that many people have washing machine limescale and that it does not mean you have to get a new washing machine when you have a limescale problem. It also shows that they did testing to prove that there product works and they did a demonstration to prove this. The negative thing about this advert is that they over exaggerate the product. This advert was effective as it used numbers and statistics to demonstrate the amount that the product is reliable, but could have been confusing to people who did not understand what they were talking about. 

In a talking heads video they will try and incorporate the product with the star in the advertisement, this will make the product more appealing to people who are fans of the star. A talking heads advert would be the 'H&M' advert as it shows David Beckhams underwear line is being sold there. This advert is appealing to women as it shows David Beckham chasing after a car that has his dressing gown in it. It is appealing as he t-shirt comes off. The negative thing about this advert is that he would not actaully chase his dressing gown down the street. This advert was effective in appealing to its target audience as it used a famous face as a way of appealing to women with husbands so that they would buy this product for them. 

In a stand alone advert they try to make the advertisement as memorable as possible as the advertisement is the only one of its kind. An example of a stand alone advert is 'barclays' advert as it shows an elderly man recieves a text message showing that his grandchild has been born and he starts running through the street to get to the hospital, he turns into someone young and then gets older as he walks through the door, there is also another advert containing a man going down a water slid this is appealing as well as it is funny to watch and is unrealistic. This advert is good as it shows that in barclays it is quick and easy to pay for something. The negative thing about this advert is that he would not actually get any younger. This advert made effective use of computer graphics. The computer graphics had the effect of life being easier if you were with this particular bank. 

In a series advert the company will try to change what happens in the different advertisements and will try to develop them to make them more interesting, as they do not want to make them all similar. This may bore the viewers.  The 'Compare the Meerkat' advert is a series advert as it is the kind of advert that would annoy someone some much they would not forget it. The good thing about this advert is that you are able to use both websites to get what you want. Irronically the negative thing about it is the postive thing about it as it is a memorable advert. Another example of a series advert is 'Go Compare' as it is a good way for people to get discounts and its is a good website to use. The negative thing about this is that it is very irritating and the song is one that you would not forget. The final example is the 'Hamlet' advert, this is an advert targeted to men and uses funny ways of advertising these in the adverts, they use this funny approach as smoking is serious and not funny. The bad thing about these adverts is that they annoy you and then stick in to your head as they use the similar sorts of things. These adverts are effective as they use the real website and this website to make their product available on both these websites if people do happen to get the two mixed up.