most adverts are targeted to a particular type of audience, people make adverts to appeal to these people. For example some of these adverts are targeted to men and women individually.
- Humour
- Parody
- Shock
- Surrealism
- Intertexuality
- Repetition
- Sex Appeal
- Famous faces
An example of a humorous advert is 'M&M advert' this is a funny advert because it shows a talking M&M arguing with a man about getting into a bowl. This adverts appeals to everyone as it is funny, but it mainly appeals to young people as they are the people that would generally eat M&M's. This makes the advert memorable as it is unrealistic and is something that would stay in your head. This is a appropriate advert as it is not meant to be serious, and this is successful as many people buy this product and it is memorable. This advert was effective as it used the product throughout the advert as a way of showing them in a real environment of someones home.
An example of a parody advert would be 'DAZ advert' this is appealing to older people as they mainly watch soaps. It is memorable as it shows famous soap stars and is funny in some aspects as it mocks these television shows. This advert is appropriate as it is as both of these appeal to older people that would mainly use soap powder and watch soaps, this advert is also successful as it is memorable to older people and when people buy this product they will remember this advert. This advert was effective in appealing to the target audience as it used a setting that the audience would have understood to show the product and demonstrate how good the product is.
An example of a shock advert is 'The Brooke charity' this is a shock advert as it shows that the donkeys are treated unfairly and it is something you wouldn't see in most country. This is appealing to children mostly as if a child told there parent to do something they probably would to try and save the animals. This is an appropriate video as it is trying to show people how the animals are treated in other countries, and this is successful as it will make people feel bad if they do not give money to save the animals. This advert is effective as it used a sense of shock to appeal to there audience and to show them what they can do to help this organisation.
An example of a surrealism advert is the 'Pepsi' advert this is a surrealism advert as it shows time freezing, this may make the audience slightly confused as the actors in the advert are and this would make them curious as to what would happen next. The advert is memorable as it has a famous face in it 'Nicki Minaj' and it is something that no other person would think of doing. This style of advert is appropriate for the brand that it is selling as it is not reality and encourages people to buy the product. This advert is successful as it is something that no one would forget due to the fact that it is a surreal advert. This advert is not effective as the product had nothing to do with the advert itself, but was also effective as it used a famous star to appeal to a certain audience.
An example of an intertextuality advert is the 'Cravendale' advert as it is something that has already been used in a big film, this will make the audience think about the film and think about what they may be using this advert to do. This advert is memorable as it is not something that you would normally see as it shows cats clicking and that is not something they are able to do. The style of advert is appropriate as it is showing that cats are able to do a lot more than what they are portrayed like in life. This advert was successful because it was something that would stick in peoples minds if they were to buy the product. This advert is effective as it almost became like a short film as a way of showing the surrealism of the product and would confuse people by making them feel like they would want to see what would happen if they did buy this product.
An example of a repetition advert is the 'Churchill' advert as it is repeats the slogans and the style of the adverts. This advert makes the audience feel as though it is a good deal and this is something that would also stick into the audiences minds. This is a memorable advert as it shows a talking bobble headed dog and has been around for a long time so people from the older generation would remember it as well and would tell people about it. The style of advert is appropriate as it is something that people would be able to tell others, this advert is also successful as where it has been around for years it has brought in many customers. This advert is an effective advert as it uses strange circumstances that would happen to a human to be associated with the product and the appealing part of the product.
An example of a sex appeal advert is the 'Lynx' commercial as this particular one show flight attendants doing whatever men wanted on the plane. This advert is appealing to men as most men would love a women to do whatever they want. The advert is memorable as men will remember it due to the fact that it shows these women and men would get sex appeal out of this advert. This style of advert is appropriate as it is aimed at men and persuading men to buy the product. This advert is effective as the product they are advertising is associated with men and the product advert would appeal to the mind of a man.
An example of a famous face advert is the 'Neutrogena' advert as it shows the famous star Hayden Panettiere the famous star from 'Heroes' the TV show. This advert is appealing to women as it show that every women gets spot including celebrates and that people should not be embarrassed and it is natural, it is also a good advert as it has a celebrity in it people will think that if it works for her it will work for them. This advert is memorable because it has a celebrity in it. The style of advert is appropriate as it is persuading women to buy this product. This advert is effective as it shows that the product can work for anyone and would appeal to people if it worked for someone famous.
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