Task 2: Ideas Generations

The first advert idea that we had was to film someone drinking this drink to boost their energy while they were in the gym. We thought that this would be a good concept as it was showing the ranges of different energy that the person had from being tired because of not drinking the drink to becoming full of energy from drinking the drink. The form of this advert would be a realist advert as it would appeal to general people who visit the gym. The style of this advert is sex appeal as we would use attractive people to appeal to our specific audince.
There would be close ups of different parts of the body in this advert that are working out. Our target audience would be teenagers as they are energetic and they would be more likely to go to the gym to keep healthy. This would appeal to them as the drink would be well known to them. The unique selling point of this advert is that it is trying to appeal to both men and women. The price of the drink is low and this would make people want to buy the drink.

The second advert idea that we had was an advert that uses dancing as the main focus of getting energy from lucozade sport. The form of this advert is a realist advert as dancing is an everyday thing to do and it shows how lucozade sport keeps people energised for longer. The style of the advert is a sex appeal advert as it would appeal to men due to the fact that it has sweating women in it. This would inspire women and again appeal to men. The target audience is women and male teenagers. The advert would appeal to teenagers as it would have two girls in it who are both teenager, this would appeal to these teenagers. This unique selling point of this advert is that it focuses both on men and women. This advert idea would shows that people who use up their energy can become energised and continue if they wanted. The price of the drink is also low and would attract people because of the price.

First idea 

Second idea 

We have chosen to make the first advertisement as we feel that it will show some relevance to the target audience. Our target audience is teenagers and health people who would generally visit the gym as, we feel that this advertisement will appeal to these people as this advertisement will be energetic and will show that the product is good for vast amounts of fitness.